Only 2 years after its launch, nearly 100,000 third generation Toyota Prius have been sold in Europe. And it continues to appeal to customers choosing Toyota for the first time. During the first half of 2011, 50% of European Prius sales were to customers coming to the Toyota brand from one of our competitors .
The new Prius, presented at the 2011 Frankfurt Motor Show, features a new, more dynamic frontal treatment. The revised, Under Priority front bumper design places the emphasis on an enlarged lower grille, in keeping with the new face of the next generation Toyota family. A new, clear lens headlamp design features a revised LED lamp configuration, and daytime running lights have been incorporated in the bumper.
The door mirrors, which include redesigned indicator lamps, now have a power folding function and the rear combination lamps have been redesigned to make the car instantly recognisable in the dark. The optional solar roof can be now ordered with a choice of a new 15" wheel design or the existing 17" alloys.
The new Toyota Prius will be available in a range of 8 exterior colours, of which two, Bordeaux and Dark Blue, are new. On board, the sensorial quality of the Prius interior has been raised through the availability of a new, black interior, the addition of silver inserts to the air vents and centre console, a hybrid blue push start button and the availability of new, high grade seat upholstery. The centre console includes a newly designed arm rest which opens vertically and has an integrated open type cup holder finished with a silver ring. Inside the arm rest, the USB and AUX connections are now located at the front of the storage space.
The multi information display has been improved with a 16 gradation step Vacuum Fluorescent Display (VFD), which gives a clearer and more three_dimensional display. Driving support functions now include an EV indicator lamp and two new functions: Monthly Fuel Consumption Record shows the average fuel consumption of both the current and 5 previous months. Eco Savings allows the user to set a target fuel consumption (e.g. that of his previous car) and current fuel price. When the actual fuel consumption is lower than the preset target value, the meter displays the amount of money the user has saved during the month.
The new Toyota Prius' Intelligent Parking Assist system has been improved to allow even more efficient and faster parking manoeuvres. It is now able to recognize parking spaces even when there are no parking bay lines. In addition, monitor displays and voice navigation will guide the driver to the necessary starting point for the system to be activated when space sufficient for parking is detected.
The new Prius offers customers a unique range of multimedia equipment choices. Fitted as standard, Toyota Touch, a 6.1 inch, full colour, touch screen interface, represents a new approach to convenient, affordable, on board multimedia systems. It includes a CD/MP3 player, Bluetooth mobile phone connectivity with streaming facility, a USB port, the facility to display iPod album cover art, a rear view camera, access to vehicle settings and an Energy Flow monitor.
Toyota Touch & Go Plus builds on the Toyota Touch multimedia unit by adding numerous new, advanced technology features to Toyota's remarkable touch screen multimedia system. Equipped with 11 speakers, it features advanced voice recognition for navigation address input, one shot destination entry, music search and play, and phone contact search and call. It also incorporates email send and receive, a text_to_speech message readout facility, a calendar and, through a Gracenote database, a 'Play More Like This' music function. Enhanced satellite navigation mapping incorporates 3D city modeling and landmarks, and an additional Traffic Patterns database showing the average speed on road segments en route depending on time, day and month. The system includes 3 years free map and software updating.
Toyota Touch Pro is the most sophisticated satellite navigation system yet offered by Toyota. This premium quality multimedia system features a high resolution 7.0 inch touch screen interface with a 'home' screen, displaying the most relevant air conditioning, audio and navigation information.
With a choice of 20 menu and guidance languages, the system covers the whole of Europe. It offers a comprehensive range of advanced features including voice recognition, automatic map zoom at intersections, 3D city model and landmark graphics, an on line Points of Interest search facility and the projection of supplementary driver's navigational guidance in the head up display. The system also provides access to SMS messages and emails, and includes a 'text_to_speech' message readout facility. A rear camera with dynamic guidance lines to help manoeuvring in confined spaces is fitted as standard.
Toyota Touch Pro also incorporates DAB/DAB+/DMB digital radio as standard, making it compatible with a new advanced Transport Protocol Export Group (TPEG) traffic information service . Based on a digital communication channel, TPEG represents a significant improvement over existing, RDS TMC analogue systems because it can carry far more information .
Not only will its pin point accuracy enable better navigation routing, but it will also supplement a basic traffic event and flow service with information on parking availability and fuel prices, adding additional information including speed limits and weather thereafter. Each of the new multimedia systems can be combined with a JBL Premium Sound System featuring GreenEdge technology (standard on Toyota Touch Pro) which helps to maximize energy efficiency by reducing operational power requirements by up to 80% of those of a conventional on board audio system.
The new Toyota Prius benefits from increased body stiffness, thanks to extra welding spots and reinforcements. This has allowed for the suspension to be tuned in a more forgiving manner, without losing dynamic ability. In addition, redesigned bracing has increased steering column rigidity, improving steering feel. Sound proofing has been added to further limit the intrusion of wind and driving noise into the interior. The latest Prius returns 3.9 l/100 km in the combined cycle, and generates CO2 emissions of only 89 g/km. Still the lowest emitting vehicle in its segment.
With global sales passing 2.4 million units, the Toyota Prius maintains a peerless reputation for reliability, durability and low cost of ownership. In the 2012 TÜV Report on long term reliability and vehicle quality (published by Germany's leading technical inspection association), the Prius continues to show the lowest number of defects, once again ranking No 1 overall this year. In the two to three year old category, just 1.9% of the models tested showed any signs of defect (down from 2.2% last year).
An important facet of the Toyota full hybrid vehicle market expansion, the new 2012 Prius will now become the first full hybrid vehicle available as a complete stand alone model range Prius, Prius+ and Prius Plug in Hybrid. The three models will significantly expand the Toyota Prius customer base and subsequent sales: the Prius+ targeting growing European families who require the space and flexibility of a larger, seven seat vehicle, the Prius Plug in Hybrid appealing to a new group of environmentally conscientious early adopters thanks to its extended EV range of 23 km. Prius+ and Prius Plug in Hybrid both go on sale throughout Europe in the summer of 2012.
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